INDOCHINO

Rocking initials isn't just for Mr. Big Bucks!

My Indochino suit arrived today . . .

Well gents now you can have the best of both worlds: bespoke couture at mainstream price. There is an online men's custom suit designer called Indochino that will custom-make a suit to your liking according to your measurements, all at a very reasonable price.

Does Saville Row needs disrupting? The guys behind Indochina think so, devising an web-based tailoring service that will deliver a bespoke suit to you in two weeks . . .

Vucko pitches Indochino as the Zara of men's tailored clothing, comparing the fast-fashion behemoth with his own business model of merchandise that turns regularly. The site launched a range of evening suits and tuxedos timed . . .

We have all had buddies come back from trips to the Far East with a fresh wardobe of perfectly cut custom suits and shirts and a story about how outrageously inexpensive it all was.  And many of us reacted with jealousy to such stories . . .