Our Purpose and Core Values

Our Purpose

To inspire confidence that people admire.

Our Core Values

Our core values define who we are as a brand. They are the foundation to why we are able to lead meaningful, disruptive change in the retail and e-commerce sector, creating one-to-one apparel garments for millions of consumers, and solve seemingly impossible problems.

We Are Customer Inspired

At Indochino, our customers are our number one focus. Customer experience is what drives our daily actions and decision-making.

We Are Innovative

At Indochino, we are not satisfied with the status quo. We embrace change; we encourage unconventional thinking and creativity. We see the opportunity for innovation from manufacturing to retail, and we won’t stop until we have re-invented men’s fashion.

We Collaborate and Empower

We encourage and enable each other’s growth. We have an open environment to share our thoughts, hear different perspectives, and ultimately make customer informed decisions.

We Are Accountable

We think and act like owners. We own our outcomes. We invest our time, energy, and effort to see things through.

We Are Data Driven

We are curious and hungry for information. We leverage data to help drive decision-making.

We Are Product Proud

We are passionate (read obsessed) about assortment, style, design, fabrics, fit, quality and the craftsmanship of our garments.