PRESS
August 1, 2014
ONLINE MENSWEAR BRAND EXPANDS INTO RETAIL WITH TORONTO SHOWROOM OPENING AUGUST 1.
Selection of carefully curated garments inspired by the sophisticated styles of the mid-twentieth century.
Indochino, the leader in custom menswear, is set to define a new era in its history with the opening of a flagship showroom in Toronto. The first in a series of planned store openings in the company’s biggest markets, the Toronto Showroom will be helping men create one of a kind garments when it opens its doors at 425 King Street West on August 1.
We owe it to Toronto to launch the next stage of our adventure in the city, says Kyle Vucko, Indochino’s CEO and co-founder. It’s been one of our best markets right from the start, we have a loyal customer base, plus our pop-up event earlier this year was our most successful ever. We have ambitious plans for our showrooms and are excited to find out where we’ll be a year or two down the line.
Indochino is at the forefront of a growing trend for e-commerce companies to move into retail and the showroom is an evolution of its successful Traveling Tailor pop-up model. The showroom concept revolves around the company’s goal to be there whenever a guy needs help with his wardrobe, whether online or in person, by creating a seamless omni channel experience for customers.
Vucko explains: Our pop-up events introduced guys to the Indochino way of getting styled, measured, and dressed. We want to extend that experience with the showroom and develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time.
The showroom focuses on providing an exceptional one-on-one customer experience. Men are invited to book half hour appointments to get measured, receive styling advice, view products, and build a unique custom suit with the help of a personal Style Guide. Once they receive their garment four weeks later, customers can book follow-up appointments for fit checks and tailoring guidance, to update their measurement profile as their weight fluctuates and even suit up their wedding party.
The opening coincides with the launch of Indochino’s Fall 2014 collection, which will be exclusively displayed in Toronto. Suits start at $449 and shirts from $79, with accessories also available. Customization options include lining, lapel width, pocket style and monogramming.
MORE INFORMATION
Location: 425 King Street West, Unit 102, Toronto, ON, M5V 1K4
Opening Date: Friday August 1
Opening Hours: 10am – 8pm Monday to Friday, 9am – 5pm Saturdays, 10am – 5pm Sundays
To book a one-on-one appointment, visit: indochino.com/toronto
ABOUT INDOCHINO
As the first online custom clothing company to market seven years ago, Indochino is reinventing the way guys get dressed. Frustrated by clothes that didn't fit and stores that treated them like second-class citizens, the company’s founders used technology to make custom clothing accessible to more guys. With Indochino, men can easily, conveniently and affordably architect their wardrobe with one of a kind custom suits and shirts, which are shipped within four weeks. Showrooms are designed for those who want to experience the brand and its unique service in person. Indochino has over 120,000 customers in 130 countries.
To find out more, visit www.indochino.com. For media enquiries, contact Sarah Mayer at sarah.mayer@indochino.com.