PRESS
Thursday, August 10, 2017
INDOCHINO INTRODUCES FALL/WINTER 2017 COLLECTION
The Modernist is inspired by the trailblazing Mods born out of 1950s London
Vancouver, BC – INDOCHINO has introduced its Fall/Winter 2017 line, a collection of made to measure suits and shirts plus accessories inspired by the trailblazing tailored style of the iconic Mod subculture. Featuring textured fabrics in autumnal colors and bold patterns, every suit and shirt is completely customizable, catering to a growing movement towards individualized style.
Titled Modernist, Fall/Winter 2017 features classic workman fabrics such as corduroy and flannel executed in rich burgundy, teal and and neutral tan tones and charming plaid, stripe and check patterns—ideal for mixing and matching as separates. They share the spotlight with timeless premium wool suits in versatile grays and navys—the cornerstones of every man's wardrobe.
"This season, we're paying homage to the bold and rebellious mods of 1950s London who favored tailored and fully customized suits over status quo clothing and wore their personalized suits to the office, on their scooters, at dance clubs, cafes and cinemas," said Dean Handspiker, VP of Design - Product and Store Development. "They set in motion a new and improved style standard, and have inspired a new generation of men to suit up and bring their own personality, swagger, and a little bit of irreverence to our made to measure collection."
The collection launch coincides with INDOCHINO's summer of U.S. expansion, in fact its seventeenth showroom opened just today at the King of Prussia mall in Greater Philadelphia. Since July 7th, the company has opened showrooms in New York's Financial District, Chicago's The Shops at North Bridge and Tysons Galleria, in the Washington, DC area, significantly scaling its innovative omnichannel business.
"Having an extensive selection of fabrics in a broad range of colors, patterns and materials is becoming increasingly important as we continue to grow the business and offer our unique experience to more men in more cities," said Drew Green, CEO of INDOCHINO. "Combined with a multitude of customization options, from lapels and pockets on the outside to inner touches in the lining and monogramming, their options are endless. Adding a personal stamp to your garment has never been so easy."
The Fall/Winter 2017 Look Book, which features collection highlights and product information, is available to download here.
ABOUT INDOCHINO
INDOCHINO has updated the traditional tailoring experience for the modern man. Inspired daily by the belief that men don't need to spend a fortune for custom clothing, the brand creates an elevated experience without the high price tag usually associated with made to measure.
INDOCHINO is the first online company to disrupt the retail sector by delivering mass customized apparel to its customers and is now the largest dedicated made to measure menswear company. The company's multi-touch customer experience allows men to order their made to measure clothing online, via mobile or in person at INDOCHINO showrooms.
MEDIA CONTACT
Sarah Mayer
sarah.mayer@indochino.com
+1 (604) 396-3473