PRESS
August 14, 2018
INDOCHINO OPENS SECOND SHOWROOM IN CHICAGO
“Made for You” leader in custom men's apparel doubles up in Windy City with Lincoln Park location
Chicago, IL – INDOCHINO, the global leader in custom apparel, opened a new showroom on West Armitage Avenue in Lincoln Park today. This is the brand’s second Chicago location, built in response to growing customer demand for perfectly tailored, personalized apparel that doesn’t cost a fortune.
INDOCHINO’s 2,500 square feet showroom is conveniently situated in the vibrant neighborhood of Lincoln Park, just over a block from Armitage Station. With easy access to and from the downtown core, the showroom complements the company’s first Chicago location at The Shops at North Bridge on Michigan Avenue, which opened Summer 2017.
“Opening a second location in Chicago was the ‘perfect fit’ for us”, said Drew Green, President and Chief Executive Officer of INDOCHINO. “The immediate success from our first Chicago showroom, which just opened last summer, tells us that Chicago has a real appetite for the unique showroom-to-online experience we deliver. We’re really excited to invest further in Chicago this year, and for generations to come.”
The INDOCHINO showroom is like no other shopping experience. Customers are paired with an expert Style Guide who walks them through an array of high quality fabrics and endless complimentary customizations. Armed with an iPad, they design their own custom suits, shirts, blazers, pants and vests, which are then made to their precise measurements and delivered directly to their door within three weeks, hassle free.
Suits are priced from $399 and shirts from $79, making the brand ideal for anyone looking to upgrade their professional wardrobe, suit up for special occasions such as a wedding, or sharpen up a casual look.
INDOCHINO is at the forefront of a growing wave of digitally native retailers to expand offline and open physical stores. The brand has rapidly increased its retail footprint in the past three years and the West Armitage showroom is its 11th so far this year and 31st overall.
WEST ARMITAGE SHOWROOM
Address: 910 W Armitage Ave
Telephone: (708) 320-3817
Hours: Monday to Saturday 10:00am to 8:00pm; Sunday 11:00am to 7:00pm
Appointments: To book an appointment with a Style Guide, visit www.indochino.com/showrooms
ABOUT INDOCHINO
As the global leader in custom apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect- fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and shipped directly to their door, hassle free. The company’s omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.
MEDIA INQUIRIES
For all media enquiries, please contact:
Jordan Krahn
jordan.krahn@indochino.com