PRESS
August 20, 2015
GLOBAL PIONEER IN CUSTOM MENSWEAR BRINGS A NEW LUXURY SUIT EXPERIENCE TO BEVERLY HILLS
Los Angeles, CA – The Suit Revolution is coming to Beverly Hills! Indochino, global pioneer in custom menswear, opens its first LA showroom at 9407 S. Santa Monica Blvd on August 20, 2015. The showroom offers an interactive custom suit experience, enabling men to get great fitting, personalized suits and shirts at an incredible value. An exclusive Groom’s Lounge is dedicated to grooms and groomsmen who want to get measured and show up in style for the big day. Appointments can be made at indochino.com/showrooms.
Innovating on the classic retail format, the Beverly Hills showroom offers men a personalized concierge experience like no other. Men seeking custom clothing make appointments where they work one on one with an Indochino Style Guide to create their very own made to measure suits and shirts. Style Guides take measurements, assist with fabric selection, and walk them through endless custom options, including buttons, vents, pockets, lapels and monograms.
The finished garments are delivered in four weeks, when customers return for a second fitting to make sure the suit or shirt fits perfectly.
Indochino is making dressing to impress for the red carpet, the workplace—or any other suitable occasion—accessible and easy. Custom suits start at $449 and shirts from $79. To celebrate their grand opening, Indochino is giving anyone who buys a full priced suit at the LA showroom a free wrinkle free shirt worth $79, available until September 30, 2015.
Indochino is at the forefront of a wave of web-first retailers opening brick-and-mortar locations which enable men to shop the brand in person. The concept is an evolution of Indochino’s popular Traveling Tailor pop-up shops, which opened in 18 cities across North America, including Los Angeles in 2013.
The company hosted its first showroom in its hometown of Vancouver, BC and the concept proved to be an instant success. Over the past 12 months, Indochino has opened showrooms in New York, San Francisco, Philadelphia, Boston, Toronto and Vancouver. Beverly Hills will be the company’s fifth US showroom and seventh North America, with plans to reach ten locations by the end of this year.
Indochino co-founder and CEO, Kyle Vucko, says, “We received an extremely warm welcome in Los Angeles during last year’s Traveling Tailor pop-up shop, and it’s one of our strongest markets. We fell in love with the energy of the city, and we’ve been keeping an eye out for locations that could serve our clientele in this area since we launched our first showroom.”
ABOUT THE BEVERLY HILLS SHOWROOM
The showroom is located on South Santa Monica Blvd in Beverly Hills, one of the nation’s premier shopping destinations.
The bright, modern space has been designed to make it easy for men to shop the wide variety of custom suits, shirts and accessories on offer. Large fabric panels hang next to mannequin clusters showcasing the top suiting designs and numerous customization options. There is an area dedicated to formal wear and red carpet events; another section features Indochino’s extensive shirting range. Indochino’s new Fall Collection is on display, which boasts the latest in suiting styles, colours and patterns.
Nearby, tables with marble, glass and walnut finishes are devoted to iMac working stations, custom shirting options, and accessories, including pocket squares, ties, tie clips and cufflinks. When they are not shopping, guests can sit back and relax on comfy leather sofas in the lounge area.
The Groom’s Lounge, situated on the mezzanine level, is an exclusive area for men getting married to enjoy the kind of luxury shopping experience that until now has been reserved for brides. Complete with sofas and a foosball table, this masculine space contains everything the group needs to get dressed for the big day, allowing the groom and his groomsmen to have fun and relax in comfort while they get measured and coordinate their outfits.
A REVOLUTIONARY CONCEPT FOR AN OMNICHANNEL FUTURE
Indochino’s founders first came up with the idea while studying together at the University of Victoria. They struggled to find an affordable suit that fit well and, seeing a missed opportunity in the space – delivering men’s custom apparel cost-effectively – in 2007 they created the first online company to deliver mass custom-made apparel to men everywhere.
Indochino continues to shake up the brick-and-mortar landscape with its omni-channel approach to retail, geared toward the modern male shopper. The showroom operates hand in hand with the online store to ensure that customers have a streamlined experience whether they are visiting the showroom or shopping from home.
Address: 9407 S. Santa Monica Blvd Beverly Hills, CA
Telephone: (310) 550-4535
To schedule an appointment: Visit http://www.indochino.com/showrooms
Opening hours: Mon – Fri: 10 am - 6 pm; Sat: 10 am – 6 pm; Sun: 11 am to 6 pm
About Indochino
Indochino (www.indochino.com) is a worldwide leader and pioneer in custom men's apparel.
Indochino is at the forefront of a global suit revolution that is seeing more and more men suiting up once again. Indochino offers suits and shirts that are completely customizable and tailor made to the wearer’s personal measurements, all at an incredible value.
It all started with an ill-fitting suit. Indochino’s founders struggled to find an affordable suit that fit well, and in 2007 they created the first online company to deliver mass custom-made apparel to men everywhere.
The company’s multi-touch customer experience allows men to order their made-to-measure clothing online, via mobile or in person at Indochino showrooms, now open in Toronto, Vancouver, New York, San Francisco, Philadelphia and Boston.
For more information on Indochino’s custom experience, visit: www.indochino.com/why-custom. To find out more on Indochino’s showrooms, visit: www.indochino.com/showrooms.