PRESS
August 6, 2015
INDOCHINO INNOVATES WITH THE LIFE-PROOF SUIT
Vancouver, BC – There is a suit revolution going on and Indochino, global pioneer in custom menswear, is leading the charge with a revolutionary suit fabric. Indotech is a line of luxurious wool suits which possess the hidden capability to resist spills and stains. These life-proof suits look and feel like other fine wool suiting, but keep the wearer looking sharp and feeling invincible no matter what. Tailor made for life, Indotech is available in a range of on-trend patterns and colors, and will be available online and in showrooms from August 6, 2015.
Each custom suit is crafted from 100 percent Australian merino wool that has undergone an advanced treatment to help it resist water, oil and stains. Liquids bead off its polymerized surface, while the fabric’s natural fibers breathe and wick moisture away from the body, keeping the wearer clean, cool and confident.
“Indotech is our most exciting, innovative fabric ever. It acts like a secret agent to keep the wearer looking suave and ready to tackle any challenge life throws at him,” says Tom Kearnan, Indochino’s Director of Fashion and Merchandise.
“In Indotech, there is no need to worry about being caught in a rainstorm on the way to an interview, spilling greasy food during that important meeting or having a red wine incident on a date. This is the suit that will get you out of any number of sticky spots and ensure, like James Bond, that you always look and feel like a million dollars!”
Indochino is introducing eight premium Indotech fabrics, featuring on-trend colorations and classic patterns that can be completely personalized to suit any man’s style. The line offers an array of solids, pinstripes and glen plaids in bright indigos, twisted charcoals, and deeper shades of navy, guaranteeing there’s a fabric for every taste and situation.
Indotech’s qualities make it ideal for the business traveller. Not only is it impervious to changeable weather or spills, the wrinkle resistant properties of top quality Australian merino wool ensure the suit looks fresh even after a longhaul flight or being folded in a suitcase.
As with every Indochino garment, Indotech suits are completely customizable and produced to the wearer’s personal measurements, ideal for today’s man who is looking to express his individual style and achieve a great fit at an incredible value. Customers choose from more than 30 complimentary suit customizations and over 20 shirt customizations, including buttons, vents, pockets, lapels and monograms.
Indotech suits are priced from $749 USD.
Indotech suiting fabrics are: Midnight Twill Indotech Suit, Smoke Gray Birdseye Indotech Suit, Navy Pebbleweave Indotech Suit, Coal Gray Check Indotech Suit, Gray Pinstripe Indotech Suit, Navy Stripe Indotech Suit, Gray Windowpane Indotech Suit, Indigo Windowpane Indotech Suit.
ABOUT INDOCHINO
Indochino (www.indochino.com) is a worldwide leader and pioneer in custom men's apparel.
Indochino is at the forefront of a global suit revolution that is seeing more and more men suiting up once again. Indochino offers suits and shirts that are completely customizable and tailor made to the wearer’s personal measurements, all at an incredible value.
It all started with an ill-fitting suit. Indochino’s founders struggled to find an affordable suit that fit well. They saw a missed opportunity in the space – delivering men’s custom apparel cost-effectively – and in 2007 they created the first online company to deliver mass custom-made apparel to men everywhere.
The company’s multi-touch customer experience allows men to order their made-to-measure clothing online, via mobile or in person at Indochino showrooms, now open in Toronto, Vancouver, New York, San Francisco, Philadelphia and Boston.