PRESS
March 16, 2016
OMNI-CHANNEL PIONEER INDOCHINO LAUNCHES INNOVATIVE WEDDING PLANNER
Industry’s First Group Ordering System Helps Grooms and Groomsmen Suit Up in Style
Vancouver, BC – INDOCHINO, the global retail pioneer in made to measure menswear, today launched Wedding Planner, the world’s first e-commerce group ordering management tool. This multi-person ordering platform gives brides and grooms an easy way to create, customize and track wedding orders online.
The INDOCHINO Wedding Planner simplifies the entire group ordering process by providing the bride and groom with a complete overview of the party and control over the outfits, guaranteeing everyone will look their best in coordinated, made to measure outfits.
“A made to measure suit involves taking measurements, selecting a fabric and choosing customizations - extending this to a wedding party who all require coordinated outfits for a specific date can often be very challenging,” said Drew Green, CEO of INDOCHINO. “Giving couples the ability to easily choose and track everyone’s order reduces stress and helps ensure everyone looks their best for the big day.”
The groom is able to pre-select suit fabrics, identify customization choices and set payment options for each member of his wedding party. The planner features a shared dashboard so the groom and his groomsmen can individually enter their measurements, select custom options and initiate their individual orders. The dashboard also makes it easy for the entire wedding party to stay organized and on schedule by displaying the status of each order, and allowing the group to leave comments and track delivery and shipping information.
“The Wedding Planner is a big e-commerce breakthrough. No company has ever built a tool that can accommodate the variables of managing the uniqueness of made to measure, individual customization preferences and multiple payment options,” said Clay Haeber, VP Technology at INDOCHINO. “This technology demonstrates our commitment to developing solutions that enhance the experience of our customers.”
In conjunction with the launch of Wedding Planner, INDOCHINO has pledged to suit up 25,000 grooms for free in 2016. Any groom whose wedding party of four or more groomsmen is outfitted by INDOCHINO will receive his own made to measure suit free of charge.
For more information and to view INDOCHINO Wedding Planner, visit: www.indochino.com/weddings
ABOUT INDOCHINO
Founded in 2007, Vancouver-based apparel brand INDOCHINO is at the forefront of revolutionizing men’s fashion. By combining luxury fabrics, perfect fit and customized style, INDOCHINO creates one-of-a-kind suits that are a reflection of who you are and how you feel. Since its inception, INDOCHINO has grown from the first online business to provide custom tailored suits into one of the largest made-to-measure menswear brands in the market.
Through a seamless multi-channel approach to the customer experience, men are easily able to order high-quality, attainably priced made-to-measure suits and shirts plus accessories online, via mobile devices, or in-person at INDOCHINO’s showrooms in New York, Beverly Hills, San Francisco, Boston, Philadelphia, Toronto and Vancouver. Visit www.indochino.com