Wednesday, May 10, 2017
INDOCHINO CONTINUES TO STRENGTHEN ITS SENIOR MANAGEMENT TEAM
Company appoints seasoned leaders to oversee product design, showroom development and retail operations, reinforcing INDOCHINO's dedication to offering a world-class omnichannel customer experience
Vancouver, BC – INDOCHINO continues to strengthen its senior management team by welcoming Randy Binning as Vice President of Retail Operations and promoting Dean Handspiker to Vice President of Design - Product and Showroom Development. Their appointment highlights the company’s continued commitment to enhancing its unique omnichannel model through innovative products and an exceptional customer experience.
Joining INDOCHINO after a successful 15-year tenure at GUESS Inc., Randy Binning has extensive operations experience in profitable high growth global retail environments. As Director of West Coast North America and later Director of Stores, Canada, he propelled the growth and success of all GUESS and Marciano stores through his strong leadership and hands-on approach to business. Binning's dedication to operational excellence, profitability and talent management will help drive INDOCHINO to large scale expansion.
As Vice President of Design - Product and Showroom Development, Dean Handspiker will be responsible for the overall vision, look and feel of INDOCHINO's products and the design and expansion of its showrooms. Handspiker will establish a fresh and engaging direction for the brand's product range, including seasonal custom suiting and shirting fabrics plus accessories, and translate that vision into each showroom through store aesthetics and visual merchandising.
Handspiker will oversee the direction of INDOCHINO's product and showroom design, while Binning, as Vice President of Retail Operations, will lead a consistent and exceptional customer experience across all locations and ensure continued profitability as the company continues to grow.
"Building a world-class team of dedicated, highly skilled and forward-thinking people has been a top priority for us in the past couple of years and we are thrilled to welcome Dean and Randy to our senior management team simultaneously," said Drew Green, Chief Executive Officer at INDOCHINO. "By pioneering a Made for You retail experience built on innovative product design and exemplary service, we are now poised more than ever to vastly impact the men's apparel industry."
Handspiker's and Binning's appointments will strengthen INDOCHINO's plan to expand its celebrated omnichannel experience and change the way a generation of men shop for clothing. In April 2017, INDOCHINO opened three showrooms in Western Canada, taking the total to 13, with five further showrooms planned in the United States this year.
INDOCHINO will next unveil its summer collection in New York later this month.
INDOCHINO has updated the traditional tailoring experience for the modern man. Inspired daily by the belief that men don't need to spend a fortune for custom clothing, the brand creates an elevated experience without the high price tag usually associated with made to measure.
INDOCHINO is the first online company to disrupt the retail sector by delivering mass one-to-one apparel garments for its customers. The company's multi-touch customer experience allows men to order their made to measure clothing online, via mobile or in person at INDOCHINO showrooms.
ABOUT INDOCHINO SHOWROOMS
INDOCHINO showrooms promise a luxurious and highly engaging experience. Customers are paired with a Style Guide who tailors the appointment based on their needs and helps them to build their one-of-a-kind suit or shirt. Style Guides take measurements, assist with fabric selection, and walk shoppers through endless personalization options, including pockets, lapels and monograms. Each garment is made-to-order and delivered in around four weeks.