PRESS
May 15, 2018
INDOCHINO ANNOUNCES PARTNERSHIP WITH YANKEES SHORTSTOP DIDI GREGORIUS
Collaboration highlights how INDOCHINO apparel inspires confidence and performance
Vancouver, BC – INDOCHINO, the global leader in made to measure apparel and the Official Made to Measure Suit of the New York Yankees, today confirmed that Didi Gregorius is partnering with the brand this season. The all-star shortstop for the New York Yankees will feature in a series of campaigns showcasing his passion for INDOCHINO’s custom suits and how he designed each garment to be “Made for a Yankee.”
“We’ve hit the proverbial homerun with Didi—not only does he have great personal style, he’s an incredible person and highly respected both on and off the diamond. He perfectly embodies INDOCHINO’s purpose to inspire confidence,” said Drew Green, CEO of INDOCHINO. “To top it off, he’s playing the best of anyone in major league baseball so far this season, proving himself as a dedicated athlete and admirable leader. It’s an absolute honor to be working with him.”
“As a baseball player, it’s hard to find clothing that fits perfectly, so having my suits, shirts, pants and blazers custom made for me is incredible,” said Didi Gregorius. “Not only do they fit great, I’ve personalized every last detail so each is one of a kind. I also love that each piece is not just high quality and stylish, but is an affordable price point for fans.”
Didi Gregorius is a Dutch professional baseball shortstop and leader of the New York Yankees. He is well known for his outstanding performance on the field and his positive attitude both on and off the field.
Didi will be suited up in his personalized INDOCHINO clothing and will help promote the brand to Yankees fans via initiatives including a social campaign and an in-store appearance. Fans will be able customize his looks to their own personal tastes including lapel style, number of buttons, pockets and cuffs. They can even add a Yankees-themed monogram or opt for a limited edition Yankees-inspired lining.
Fans can shop online or book and appointment at any showroom at www.indochino.com.
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every minute detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and shipped directly to their door, hassle free. The company's omnichannel approach allows them to shop online or in person at any INDOCHINO showroom.
MEDIA INQUIRIES
For all media enquiries, please contact:
Sarah Mayer
sarah.mayer@indochino.com