May 30, 2016
INDOCHINO SUITS UP NEW CREATIVE DIRECTOR
Creative Director Michael Mayes to lead INDOCHINO’s creative vision, brand voice and global content strategy.
Vancouver, BC – INDOCHINO, the world’s largest dedicated made to measure menswear company, has announced the appointment of Michael Mayes as the brand’s first Creative Director. A seasoned expert in branding and creative leadership, Mayes will be responsible for shaping the creative vision, brand voice and content strategy for INDOCHINO as it continues its mission to become a world-renowned fashion brand.
Working directly with the Chief Marketing Officer, Peter Housley, Mayes will lead the creative team at INDOCHINO to build global campaigns, develop creative marketing assets across its ecommerce and retail channels, and establish an engaging, inventive new voice for the brand.
A business school grad turned writer, Mayes spent his early career at prominent Toronto agencies DDB, MacLaren McCann and TAXI, where he created campaigns for MINI Cooper, WestJet, Williams Sonoma, Nike and other international brands. In 2007, Mayes became Creative Director of the newly established TAXI Vancouver office, helping grow the team from zero to 25, crafting brand communications for TELUS, the Vancouver Aquarium, Crofton House School and other local clients.
“As we continue to grow our North American presence exponentially and expand to global markets, our brand needs to be equally dynamic and disruptive, so we’re thrilled to have someone of Michael’s caliber joining the team,” said Drew Green, INDOCHINO’s Chief Executive Officer.
“Michael’s experience working with global, national and local brands, plus his ability to lead diversely talented creative teams is invaluable to us,” said Peter Housley, INDOCHINO’s Chief Marketing Officer. “His passion for marketing with style and insight makes him the ideal candidate to help us to fuel a global suit revolution.”
Mayes’ appointment follows a string of high profile hires including Chief Executive Officer, Drew Green, and Senior Vice President of Technology, Clay Haeber, as the company further establishes its position as one of the fastest growing menswear brands in the world. INDOCHINO has achieved a growth rate of 81% year on year in 2016 and has 10 new showrooms planned this year, plus the launch of its largest collection to date, which will debut in July.
“INDOCHINO has a great business model, talented people and they’re busy making men everywhere look better,” said Mayes. “I’m looking forward to working with Peter, Drew and the entire INDOCHINO team to take the brand to the next level of world fame.”
INDOCHINO is at the forefront of a global suit revolution that is seeing more and more men suiting up once again. With the goal to open 150 retail stores globally and deliver one million made to measure suits a year by 2020, INDOCHINO makes it easy for men globally to purchase the highest quality made to measure suits and shirts at a great price.
INDOCHINO is the first online company to disrupt the retail and retail technology sector by delivering mass one-to-one apparel garments for its customers. The company’s multi-touch customer experience allows men to order their made to measure clothing online, via mobile or in person at INDOCHINO showrooms in Toronto, Vancouver, New York, San Francisco, Philadelphia, Beverly Hills and Boston.