PRESS
Wednesday, May 31, 2017
INDOCHINO INTRODUCES SUMMER 2017 COLLECTION
The leader in made to measure debuts its most versatile line to date and brings a casual edge to tailored menswear.
Vancouver, BC – INDOCHINO has launched its Summer 2017 collection designed for the individual who embraces movement, seeks out adventure and isn’t necessarily a stickler for convention. This dynamic line debuts over 200 fabrics across its suiting, shirting, lining and accessory categories and features high-performance textiles, vibrant shades of classic colors and bold, playful patterns.
Based on the belief that perfectly tailored clothing has its place in any situation, Summer 2017 highlights INDOCHINO's made to measure suits and shirts' abilities to be styled both formally for the office and upscale events and dressed down with shirts and sneakers for more casual, everyday looks.
Dean Handspiker, Vice President of Design at INDOCHINO, describes how the new collection synergizes fashion and function: "Summer 2017 champions versatility and movement. Our intention was to create modern, tailored pieces that can be easily mixed and matched and dressed up for work or down for play."
He continues: "Above all, we maintain our 100% made to measure promise and urge our customers to always put their personal stamp on our garments and fully own their style."
Titled The Wanderer, Summer 2017 features three themes, each carefully curated for the new season. Inner Brit, Urban Safari and Pro Commuter show gentlemen how simple it is to achieve superior style and comfort all year long.
Inner Brit: INDOCHINO tips its hat to the Brits for continually balancing the fashion scales with equal parts of sophistication and brass. Featuring blazers and suits in royal checks, elegant plaids, classic seersuckers and chambrays, gentlemen are encouraged to mix and match these essentials and sport these looks everywhere from the the boardroom, to the pub or at the races.
Urban Safari: This story puts a spotlight on luxurious linen and stretch cotton fabrics. Neutral suit colors, including khaki, olive, sand and silver complement the exotic prints of INDOCHINO's latest shirts, linings and accessories. Wear these smart, casual looks when you’re out on the town or take them on your next holiday—these versatile ensembles have no limits.
Pro Commuter: Interwoven with 3% spandex, this season's wool stretch suits are at the intersection of style and functionality. Available in plum, sage green, teal and gray alongside an extended selection of windowpane suits, these all-around outfits transition perfectly from day to night. Riding to work and off into the sunset never looked so good.
INDOCHINO is making custom clothing accessible to everyone by updating the traditional tailoring experience for the modern customer. With suits available from $399 USD and shirts from $79 USD, men are able to get made to measure at a price comparable to off the rack garments. Customers select from hundreds of fabrics and personalization options, which include lapels, pockets, monograms and linings. Each one-of-a-kind garment is produced and delivered within four weeks.
The collection is available online at www.indochino.com and in INDOCHINO showrooms across North America.
ABOUT INDOCHINO
INDOCHINO has updated the traditional tailoring experience for the modern man. Inspired daily by the belief that men don't need to spend a fortune for custom clothing, the brand creates an elevated experience without the high price tag usually associated with made to measure.
INDOCHINO is the first online company to disrupt the retail sector by delivering mass one-to-one apparel garments for its customers. The company's multi-touch customer experience allows men to order their made to measure clothing online, via mobile or in person at INDOCHINO showrooms.
U.S. Showrooms: Beverly Hills, Boston, New York, Philadelphia, San Francisco.
Canadian Showrooms: Calgary, Edmonton, Mississauga, Ottawa, Toronto King St & Yorkdale, Vancouver Yaletown & Metrotown.