PRESS
Monday, November 20, 2017
SUIT UP IN THE LAND OF 10,000 LAKES: INDOCHINO TO OPEN FIRST MINNESOTA SHOWROOM IN MALL OF AMERICA
North America's favorite made to measure brand is launching its innovative showroom experience in the largest mall in North America on December 14
Vancouver, BC – INDOCHINO, the global leader in made to measure apparel, is opening its first Minnesota showroom on December 14th, 2017, at the Mall of America, the largest mall in the United States. The 2,909-square-foot space will open on Level 1, South, and cater to men looking to stand out during any occasion with fully customized, perfectly tailored clothing that doesn't cost a fortune. This will be INDOCHINO's 19th location and the ninth opened in 2017 alone as the company continues to expand profitably and bring its innovative omnichannel experience to men across North America.
The INDOCHINO showroom at Mall of America promises a first-class and highly engaging experience that allows customers to create and fully customize their suit, blazer, vest, pants and shirts. They are paired with a dedicated Style Guide who takes their measurements, assists with fabric selections, and walks the customer through endless customization options including, pockets, lapels, monograms and lining. Each garment is made to order and delivered in around four weeks.
"Mall of America is the grand stage for international retailers, so it's an honor to secure a premium space in this prestigious shopping center," said Drew Green, CEO of INDOCHINO. "This is the perfect next location for our rapidly growing brand. It allows us to introduce hundreds of thousands of men to the value and benefits of made to measure apparel and INDOCHINO's mission to elevate the way men shop."
"INDOCHINO is unlike any other brand at Mall of America and we're thrilled they have chosen us as their first Minnesota location," said Oren Rubin, from Mall of America. "Their services that provide men with not only a high quality, but also affordable, custom made apparel will resonate greatly with many of our guests who are looking for the that perfectly fitted wardrobe."
Mall of America will be INDOCHINO's ninth showroom to open in 2017, with a total of 19 showrooms since they began opening brick-and-mortar retail locations in 2015. Since its founding in 2007, INDOCHINO has been disrupting the menswear industry and changing the way men dress.
To make an appointment with a Style Guide, visit www.indochino.com.
ABOUT INDOCHINO
INDOCHINO has updated the traditional tailoring experience for the modern man. Inspired daily by the belief that men don't need to spend a fortune for custom clothing, the brand creates an elevated experience without the high price tag usually associated with made to measure.
INDOCHINO is the first online company to disrupt the retail sector by delivering mass customized apparel to its customers and is now the largest dedicated made to measure menswear company. The company's multi-touch customer experience allows men to order their made to measure clothing online, via mobile or in person at INDOCHINO showrooms.
ABOUT MALL OF AMERICA
Mall of America (MOA) is the largest shopping and entertainment complex in North America. At 5.6 million square feet, MOA boasts more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation's largest indoor family theme park featuring 27 rides; SEA LIFE Minnesota Aquarium, home to sharks, sting rays and an amazing underwater tunnel; FlyOver America a 4D immersive flight adventure; Crayola Experience; Rainforest Care; Hard Rock Café; the nation’s longest indoor zip line and an 18-hole mini golf course.
The Mall, a top American tourist and vacation destination, opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Mall of America hosts more than 400 events annually, including concerts, book signings, celebrity meet-and-greets and community-focused cultural events. The Mall is also home to a 500-room Radisson Blu hotel, a 342-room JW Marriott hotel; office tower; grand entrance and more. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
For media enquiries:
Sarah Mayer
sarah.mayer@indochino.com
+1 (604) 396-3473