PRESS
October 22, 2014
INDOCHINO OPENS NEW VANCOUVER SHOWROOM IN GASTOWN
Vancouver-based custom men’s clothing company relocating to 159 Water St on 22 October
Indochino is moving its showroom out of its Railtown headquarters and into the heart of Gastown. Offering a unique, technology-led experience and designed for the modern male shopper, the Vancouver Showroom will enable guys to easily architect one-of-a-kind wardrobes of custom suits and shirts when it opens at 159 Water Street on Wednesday, 22 October.
We launched our first showroom as an extension of our Vancouver office in May and it proved to be so successful that we’ve since opened stores in Toronto, New York and San Francisco, explains Kyle Vucko, Indochino’s CEO and co-founder. It’s been a whirlwind six months for us and we’re now really happy to be coming home to open a standalone store in the heart of Gastown.
The new Vancouver Showroom is ideally situated in the high footfall neighbourhood of Gastown, steps away from Waterfront Station and the downtown core. The 4,351-square-foot space has beautiful wooden floors and exposed brickwork and beams. It will display Indochino’s full range of fabrics and accessories, including showroom-only exclusives and the new Winter 2014 Collection.
HOW THE SHOWROOM CONCEPT WORKS
The showroom is a physical extension of Indochino’s website, operating hand-in-hand with the online ordering process.
Men book 30 minute one-on-one appointments to get measured, select fabrics and receive style advice before building custom suits and shirts. Unlike a traditional retail outlet, the space itself has no inventory, with each garment made-to-measure and delivered four weeks later. Customers are invited back for fittings, to update their measurement profile and even suit up their wedding party.
The in-store experience utilizes innovative technology developed in-house by the brand. Indochino Style Guides use a custom, branded app to lead customers through the same suit-building process as those ordering via the website, creating a seamless shopping experience across all channels. Customer measurement profiles are easy to update, and future orders are quick to process in-store or at home – they simply choose their fabrics and customizations, and are done in minutes.
ADDRESS: 159 Water Street, Vancouver, V6B 1A7
OPENING HOURS: Monday to Friday 8am-8pm, Saturday 9am-7pm, Sunday 11am-6pm
TO BOOK A ONE-ON-ONE APPOINTMENT: Visit indochino.com/showrooms
TELEPHONE: (604) 336 - 7674
ABOUT INDOCHINO
As the first online custom clothing company to market seven years ago, Indochino has reinvented the way guys get dressed. With Indochino, men can easily architect one of a kind wardrobes of custom suits and shirts made just for them. Indochino customers - over 120,000 across 130 countries - order their made-to-measure clothing online or in person at Indochino Showrooms now opening in North America.
All Indochino suits are made-to-order, with 20 complimentary customizations including monogramming, linings, lapel- and vent-style and more. Suits start at $449 and shirts from $79, with accessories including ties, tie clips, cufflinks and pocket squares also available.
MORE INFORMATION
For more information, visit: www.indochino.com
For images click here
For all media enquiries, contact sarah.mayer@indochino.com