PRESS
September 18, 2018
INDOCHINO Brings Made to Measure Menswear to Atlanta
Global Leader in Custom Apparel to Open at the Shops Around Lenox
Vancouver, BC – INDOCHINO, the global leader in custom apparel, has opened its first Atlanta showroom at the Shops Around Lenox in Buckhead today.
INDOCHINO’s new 1,300 square feet showroom offers a shopping experience like no other. Customers are designated their own Style Guide who walks them through designing their one-of-a-kind suits, shirts, blazers, chinos and overcoats. Garments are made to their precise measurements and shipped directly to their door within three weeks for a perfect fit, hassle free. Customer profiles are stored online for easy repeat shopping in the showroom or from the comfort of their home.
Custom suits and overcoats start at $399 with chinos and shirts from $79, giving customers access to the superior quality and fit of tailored clothing at a price comparable to ready-to-wear. The brand is ideal for anyone looking to upgrade their professional wardrobe, suit up for special occasions such as a wedding, or sharpen up a casual look.
INDOCHINO started as a digital retailer before opening its first permanent showroom three years ago. Atlanta is one of its top online markets, fuelled by a successful pop-up store, which the company ran in 2014, and the company has been looking for an ideal showroom setting in the city for some time. This will be its 32nd showroom.
"Atlanta is a fast growing city brimming with great people and new opportunities so we’re excited to be bringing our permanent showroom concept to the Shops Around Lenox in the heart of Buckhead’s premier shopping district," said Drew Green, President and CEO of INDOCHINO. "At INDOCHINO, we believe that the future of retail lies in providing every customer with an incredible experience through great fitting, personalized apparel. We’re looking forward to changing the way a generation of Atlantans build their wardrobe, one perfectly tailored garment at a time."
"We are thrilled to add Indochino to our eclectic mix of tenants. Having a custom clothing brand at the center is a big differentiator to other retail options in the area," said Mia Van Wagenen with MVO Marketing representing Shops Around Lenox.
Customers make an appointment online or in-person where they are paired with a Style Guide. They begin by choosing from hundreds of high quality fabrics. Popular styles include the versatile Hemsworth Midnight, groom’s favorite the Hayle Sharkskin Gray and the Hampton Black Tuxedo, a staple at special events. Then they select their customizations, including lapel style, buttons, pockets, linings and monograms, to complement their personal style. Once measurements are taken, their garment is ordered, produced and delivered less than three weeks later.
INDOCHINO Atlanta
Location: Shops Around Lenox, 3400 Around Lenox Drive Suite 215 (located near West Elm)
Phone Number: (470)-481-2289
Hours: Monday to Saturday: 10:00am to 8:00pm; Sunday: 11:00am to 6:00pm
Book appointment: www.indochino.com/showrooms
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.
MEDIA INQUIRIES
For all media inquiries, please contact:
Jordan Krahn
jordan.krahn@indochino.com