Press

April 24, 2019

 

Suit up Australia, Indochino Has Launched Down Under

World’s Largest Made to Measure Apparel Company Is Set to Change the Way Aussie Men Shop

Sydney, Australia – INDOCHINO, the global leader in made to measure apparel, is introducing Australian men to a revolutionary new shopping experience and launching online today.

Founded in Canada with the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the apparel sector by making perfect fitting, personalised apparel available to the mass market at a price comparable to off the rack alternatives.

“As a former resident of Sydney, I’m thrilled to bring INDOCHINO clothing to Australian shores, as the country and its people hold a special place in my heart,” said Drew
Green, President and CEO of INDOCHINO. “We were the original brand to reinvent how men shop—beginning with made to measure suits and now offering a wide assortment of custom clothing—all delivered in an industry-leading two weeks. Now, we’re ready to shake up the way Aussie men get dressed, each and every day.”

At INDOCHINO, customers step into the shoes of a designer to create custom suits, shirts, vests, chinos and blazers. The brand recently launched casual and short sleeved shirts designed to be worn untucked. It is ideal for anyone looking to upgrade their professional wardrobe, suit up for special occasions such as a wedding, or sharpen up a casual look.

To start, customers build their online profile by getting measured, following an intuitive step by step video guide that takes less than ten minutes. The company will even send a tape measure if you don’t have one.

Next, they select from hundreds of premium fabrics and endless personalisation options, including lapels, pockets, buttons, linings and monograms.

These garments are then made to their precise measurements and shipped directly to the customer’s door within two weeks for a great fit, hassle free. If any initial tweaks are required, INDOCHINO offers an alterations credit and customers can easily update their measurement profile and re-order at the touch of a button.

Australia is INDOCHINO’s first official launch outside of North America with local currency and duty free shipping, paving the way for future brick-and-mortar locations to open across the nation as the company explores international expansion opportunities. In the US and Canada, the digitally native retailer is now an omni-channel leader, opening 43 showrooms since 2015 with up to 13 more slated for 2019.

Suits start at $599 AUD, with shirts and chinos at $119 AUD.To find your perfect fit, visit www.indochino.com.

MEDIA INQUIRIES

For all media enquiries, please contact:

Hausmann

Anuna Flaherty / 02 8353 5778 / anuna.flaherty@hausmann.com.au Sienna Coleman / 02 8353 5724 / sienna.coleman@hausmann.com.au

INDOCHINO
Sarah Mayer / +1 604 396 3473

ABOUT INDOCHINO

As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.

Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.