PRESS
January 15, 2019
INDOCHINO ARRIVES IN BROOKLYN
World’s Largest Custom Apparel Brand Opening Fourth New York Showroom in Cobble Hill on January 18
Brooklyn, NY – INDOCHINO, the global leader in custom apparel, is opening its first Brooklyn showroom at 161 Court Street on January 18. This is its first of up to 20 showrooms to open in 2019 and the fourth in New York, the fast-growing made to measure retailer’s largest market.
The spacious 2,500 square feet showroom is situated in the trendy Cobble Hill neighborhood. Its diverse selection of longstanding independent shops, contemporary brands and international retailers makes it Brooklyn’s prime shopping district and the ideal location for INDOCHINO, which is reimagining how a generation shops and builds out their wardrobe.
The showroom offers a highly engaging experience, personalized for every shopper. Upon arrival, customers are paired with an expert Style Guide who walks them through hundreds of high quality fabrics and endless complimentary customizations. Armed with an iPad, they design their custom garments, which are then made to their precise measurements and shipped directly to their door within two weeks, hassle free.
“Brooklynites are passionate about their community so we’re excited to introduce our world class shopping experience to this neighborhood”, said Drew Green, President and Chief Executive Officer of INDOCHINO. “New York is our largest market so Brooklyn is a natural next step for us as we explore beyond Manhattan. We look forward to inspiring a new generation of men to dress with confidence through our innovative retail approach that allows them to create one-of-a-kind garments, tailored just for them.”
Custom suits and overcoats start at $399 with chinos and shirts from $79, giving customers access to the superior quality and fit of tailored clothing at a price comparable to ready-to-wear.
To celebrate the launch, every customer who steps into INDOCHINO Brooklyn and purchases a suit during the first two weeks will receive one free custom shirt or one pair of chinos. The offer expires on January 31, 2019, and customers can book their appointment here: www.indochino.com/showroom/brooklyn.
This is INDOCHINO’s 38th showroom in North America, complementing New York’s Madison Avenue, SoHo and Financial District locations. The retailer also has a location in Short Hills, with Greenwich and Manhasset also confirmed to open in 2019.
BROOKLYN SHOWROOM
Address: 160 Court Street (Located across from Trader Joe’s)
Hours: Monday to Saturday 11:00am to 7:00pm, Sunday 11:00am to 6:00pm
Book appointment: Visit www.indochino.com/showroom/brooklyn
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.
MEDIA INQUIRIES
For all media enquiries, please contact:
Sarah Mayer
sarah.mayer@indochino.com