March 7, 2019



Global Leader in Custom Apparel Expands to Santa Monica, CA, and across ‘The Golden State’

Vancouver, BC – INDOCHINO, the global leader in made to measure apparel, is expanding with a new showroom opening in Santa Monica Place today and a new Melrose Avenue flagship arriving this summer. Having quadrupled company revenue since its first California showroom opened in 2015 in San Francisco, The Golden State continues to be a key region for INDOCHINO, which provides fitted, personalized and affordable custom apparel to consumers around the world.

Santa Monica will be INDOCHINO’s fourth showroom in the region and 41st overall. By the end of 2019, there will be at least seven locations in total across the state with the addition of a 2,500 square foot showroom on a prime section of Melrose strip, plus stores in San Jose, San Diego and Roseville, near Sacramento. The retailer will have over 50 showrooms across North America. This past fall, showrooms opened in Newport Beach and Madison Ave, New York and earlier this year, in Portland, OR. 

The new 2,300 square foot INDOCHINO Santa Monica offers a shopping experience like no other. Customers are designated their own Style Guide who walks them through the process of designing their one-of-a-kind suits, shirts, blazers, chinos and overcoats. Garments are made to their precise measurements and shipped directly to their door within two weeks for a perfect fit, hassle free. Customer profiles are stored online for easy repeat shopping in the showroom or from the comfort of their home.

“Santa Monica Place is a premier shopping destination and the ideal setting to showcase our one-of-kind showroom experience as we continue to change the way a generation of men build their wardrobe,” said Drew Green, President and CEO of INDOCHINO. “Together with a new flagship on Melrose Avenue, we are excited to expand in Los Angeles and beyond so we can provide customers on the West Coast with an affordable luxury shopping experience of designing a garment that's truly personalized for them, all without a high price tag. We like to call it affordable luxury.”

Custom suits and overcoats start at $399 with chinos and shirts from $79, giving customers access to the superior quality and fit of tailored clothing at a price comparable to ready-to-wear. The brand is ideal for anyone looking to upgrade their professional wardrobe, suit up for special occasions such as a wedding, or sharpen up a casual look.


Address: 395 Santa Monica Place, Santa Monica, CA (Located in East Galleria across from Barney’s Co-op)
Hours: Monday to Saturday 10:00am to 9:00pm, Sunday 11:00am to 8:00pm
Book appointment: Visit


As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale. 

Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.