PRESS
October 9, 2019
INDOCHINO CELEBRATES MILESTONE 50TH SHOWROOM IN WASHINGTON, DC
Custom men's clothing opens on M St NW in Georgetown, DC; Brand has been embraced by Washington Capitals' player Tom Wilson
Washington, DC — INDOCHINO, the global leader in custom apparel, has opened its 50th showroom in Washington, DC. The digitally native retailer is on a mission to bring affordable custom clothing to men across North America through widespread retail expansion, and further showrooms are slated to open in Cleveland, OH on October 18th and New Orleans, LA on November 8th.
Washington, DC is INDOCHINO’s 13th showroom to open this year. Recent openings include new markets such as Paramus, NJ, San Diego, CA, Portland, OR and Kansas City, MO as well as cluster stores in high performing areas such as New York, Toronto, Boston and LA.
“Opening our 50th showroom is an exciting moment for everyone at INDOCHINO, and to be reaching this milestone in the US capital makes it all the more incredible,” said Drew Green, President and CEO of INDOCHINO. “As we continue to welcome new customers from across North America, we’re finding that offering an in-person experience plays an integral role in growing a legion of loyal fans.”
In Washington, DC, INDOCHINO has been embraced by Washington Capitals' player and Stanley Cup Champion Tom Wilson, who first discovered the brand a couple of years ago in Vancouver, Canada, which is also where the brand is based.
"The NHL is the only major professional sports league in North America that requires players to wear suits and ties on game days. It's a cool tradition, but it also makes it a challenge when you are dealing with a hockey player's glutes and quads," said Tom Wilson, Washington Capitals forward player #43. "I love the fact that I can turn to INDOCHINO for a custom suit that not only fits me perfectly–but that I can also personalize with great linings, fabrics, and details to show off my own personal sense of style before I get on the rink."
INDOCHINO Washington is a 2,700 sq. ft. space positioned in the heart of DC's nationally-designated historic district: Georgetown. The two-level showroom is located at 3030 M Street NW, on Georgetown’s main avenue, recognized as one of the best shopping streets in the country. The Washington DC location joins DMV showrooms already open in Tyson’s Galleria and Bethesda Row.
INDOCHINO showrooms provide a premium shopping experience. Customers are paired with a Style Guide who, armed with an iPad, helps customers design one-of-a-kind suits, blazers, shirts, chinos and outerwear. These are made to their measurements and delivered in two weeks. Appointment bookings and online shopping are available at www.indochino.com.
INDOCHINO’s expansion is not limited to showrooms. In 2019, the company expanded product offerings to include customizable long and short-sleeve casual shirts, and recently launched new outerwear with custom macs, trench coats and overcoats. The brand is also developing an upcoming custom fabric collection inspired by and created in tangent with Signature Athlete, RJ Barrett, who is making his NBA debut with the New York Knicks this season.
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and are shipped directly to their door, hassle free. The company’s omnichannel approach allows them to shop online or in person at any INDOCHINO showroom.