PRESS
February 20, 2020
INDOCHINO Launches Spring/Summer 2020 Collection
Featuring New Midweight Chinos, the Italian-milled Natural Stretch Milano Suit and an Expanded Assortment of Water-resistant Outerwear
Vancouver, BC - INDOCHINO, the global leader in custom apparel, is launching its Spring/Summer 2020 Collection today. The range of custom suits, blazers, vests, shirts, pants and outerwear features styles for any occasion—from lightweight wools, cottons and linens to updated plaids, stripes, and novelty prints. To view the look book, visit here.
Further expanding in the casual category, INDOCHINO has introduced a new midweight chino fabric this season, while adding cadet blue, sand, sage and stone to the chino color palate. Also debuting is the Milano range, a limited-edition Italian milled cloth from Guabello—the 100% wool suiting option is woven to offer a natural stretch comparable to garments with synthetic elastomers. For outerwear, a new water-resistant option for the brand's mac and hooded styles in black and olive have been added, as well as a bold red for pop.
"The style rules are increasingly changing, particularly for the warmer season. Traditional suiting will always be core to looking refined – but going casual in a smart way is opening up the way we dress and express ourselves, both in and out of the workplace" said Drew Green, INDOCHINO President and CEO. "Our design team has created a versatile collection to break the boundaries of the boardroom and allow the lines between dress and casual to be more comfortably blurred than ever before."
The Spring/Summer campaign, shot in San Francisco, CA, is broken down into four key inspiration points:
Seaside Brights
Bold plaids and summery stripes in true reds, bright greens and classic navies suggests summer by the seashore–no matter your distance to the ocean. The casual side of INDOCHINO's collection is untucked and unstructured, worn with chinos in khakis and light grays.
Desert Neutrals
Textured linens and seersuckers add a punch of interest to olives, tans and khaki. These options are best when the look is relaxed (and even a little rumpled). Pair with subtle plaids and white shirting in a cotton-linen blend for a neutral feel that works equally well by sandy cliffs or in the city.
Slick Silvers
Our new light grays are available in a range of solids and patterns. Houndstooths, glen plaids, checks, and windowpanes will have you standing out in any crowd, whether you're walking down the aisle or finding new ways to take care of business. Similar tones present a refinement that is second to none, but to truly set yourself apart, choose varying shades and patterns of gray with a contrasting blazer or vest."
Fresh Indigos
Light and dark shades of indigo add newness to our wide assortment of blues this season, rivaling the sky and offering more depth in a part of your closet you may have thought you had covered. We're bringing the freshness in spades with pattern on pattern for interest, mixing stripes, checks and prints in our shirting and ties as well. Equally noteworthy are our monochromatic navies that truly stand out.
INDOCHINO Spring/Summer suits start at $399 USD, with the luxury Milano range priced at $499 USD. Seasonal shirts and chinos start at $79 USD. New mac raincoats are $245 USD with the hooded style available at $295 USD.
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company's omnichannel approach allows them to shop online or in person at any INDOCHINO showroom. For more information, visit www.indochino.com.