PRESS
September 5, 2018
CUSTOM CHINOS AND OUTERWEAR NOW AVAILABLE AT INDOCHINO
Multi-year Product and Category Expansion Plan Kicks Off This Month With an American Favorite, Chinos
Vancouver, BC – INDOCHINO, the global leader in custom suits and shirts, is taking the world’s favorite business-casual pant and giving them the made-to-measure treatment. INDOchinos are now available to purchase online and in store alongside limited edition made-to-measure overcoats, offered exclusively through INDOCHINO showrooms across North America.
“Today is a proud milestone for our company as we offer the first in a series of exciting new products for our loyal customers,” said Drew Green, President and CEO of INDOCHINO. “We believe that the future of fashion and apparel will be defined by perfect fitting, fully customized clothing. The launch of made-to-measure chinos marks the start of a multi-year product strategy to offer one-of-a-kind garments across almost all categories of apparel.”
INDOCHINO has designed its made-to-measure platform and omni-channel model with product innovation in mind. The company intends to announce further product expansion in time for the 2018 holiday shopping season with more to follow in 2019 and beyond.
INDOchinos
As with all INDOCHINO garments, INDOchinos are tailored for the perfect fit and customizable to suit any personal taste and style. Customers begin personalizing their chinos with a choice of khaki, olive green, navy or black fabric. They then pick from a variety of pocket types, hems and crease options. Several measurements and fit options ensure INDOchinos are tailored for the perfect fit.
INDOchinos are now available online and in showrooms at an introductory price of $79 USD/$99 CAD: www.indochino.com/chinos.
CUSTOM OVERCOATS
INDOCHINO’s revamped overcoats are comprised of a luxurious wool/cashmere blend in navy, teal, black, burgundy, gray and camel. They offer a soft and comfortable feel without compromising on a great look and are available in single or double-breasted, with customization options including buttons, lining and monograms. Six measurements and fit options ensure the overcoat is tailored for the perfect fit.
Limited edition overcoats are available to purchase in showrooms while stocks last for $399 USD/$529 CAD: www.indochino.com/outerwear.
“There’s been a lot of love for chinos recently, but casual pants made just the way you like really are extraordinary”, said Dean Handspiker, VP Design and Store Development. “It’s incredibly exciting for everyone at the company globally — our custom chinos and overcoats mark the next chapter of our ongoing expansion, and I can't wait to see the response from new and existing customers alike."
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.
For more information, visit www.indochino.com.
MEDIA INQUIRIES
For all media enquiries, please contact:
Sarah Mayer
pr@indochino.com