INDOCHINO EXPANDS INTO U.S. WITH NEW YORK SHOWROOMOnline menswear company moves offline with first US store on 10 September
Indochino announced that it is entering the American retail market and opening a store in Soho, New York, on 10 September. The New York Showroom, where men can easily architect one-of-a-kind wardrobes of custom suits and shirts, is the first in a series of US launches planned for 2014 and marks a shift in strategy from pop-up shops supporting the online platform to a long term omnichannel approach.
Indochino is at the forefront of a growing wave of e-commerce companies to establish an offline presence. The showroom is an evolution of its Traveling Tailor events, which have taken place across 14 US markets between 2012 and 2014 and the new store follows successes in Indochino’s hometown of Vancouver and in Toronto.
The move to longer term retail revolves around the company’s goal to be there whenever a guy needs help with his wardrobe, whether online or in person, by creating a seamless shopping experience across all channels.
Kyle Vucko, Indochino’s Co-Founder and CEO, said: “Our pop-up stores taught us a lot about who our customers are and how they like to shop, and now we are using this knowledge to make the transition to full scale retail. We want to develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time, so staying in cities for longer makes a lot of sense.”
Indochino’s unique retail concept is led by technology and designed for the modern male shopper. Men book 30 minute one-to-one appointments to get measured, select fabrics and receive style advice before building custom suits and shirts, which are delivered within four weeks. Customers can book follow-up appointments for fit checks and tailoring guidance, to update their measurement profile and even suit up their wedding party.
The in-store experience mirrors the online ordering process thanks to a customized iPod app, which guides customers through the same funnel as those using the website, creating a seamless shopping experience across all channels.
New York is the fashion capital of North America so we’re excited to be opening our first US store here, especially as it’s Fashion Week. It’s our biggest market and we’ve hosted four successful pop-up events here before, so we’re confident that the new store will be buzzing with guys looking to get suited up in style.
About the New York Showroom
Location: 435 Broome Street, Soho, New York, 10013
Opening Date: Wednesday, September 10, 2014
Opening Hours: Monday to Friday 10am – 9pm, Saturdays 10am – 7pm, Sundays 10am – 7pm
To book a one-on-one appointment, visit indochino.com/showrooms
The showroom will display Indochino’s range of fabrics and accessories, including showroom only exclusives and the new fall collection, inspired by the sophisticated textures and styles of the mid-twentieth century. Suits start at $449 and shirts from $79, with accessories also available. Customization options include lining, lapel width, pocket style, monogramming and more.
As the first online custom clothing company to market seven years ago, Indochino has reinvented the way guys get dressed. With Indochino, men can easily architect one of a kind wardrobes of custom suits and shirts made just for them. Indochino customers - over 120,000 across 130 countries - order their made-to-measure clothing online or in person at Indochino Showrooms now opening in North America.